For 18 years, this website has operated with a singular editorial voice. And it is time to acknowledge that voice has gotten stale.
Maybe it was writing the 50th haiku of this calendar year. Maybe it was waking one morning, realizing I had nothing for the site, and just embedding some random tweet. Whatever the case, it has become clear to me that this site I love so much is in desperate need of a new vision and a modern approach. Enter Robert K. Schmitz, who will become our second editor-in-chief on July 10th.
I have admired Robert’s work, mostly on Twitter and YouTube, for several years. He possesses a unique voice, detailed and passionate, and has mastered multiple formats with which he delivers that voice. His tape study videos are the best I’ve seen. His engagement with fans is measured, balanced and often quite funny. He’s not a “hot take” guy. He’s not one of these Bill Simmons rip-offs, writing columns like How the Chicago Bears are Like Your Ex-Girlfriend. He’s not someone who approaches sports with a mocking tone. For a long time, I debated bringing him onto the DBB roster, but I always thought a lateral move was beneath him. Now, it’s his show.
But I’m not going anywhere. I am simply moving upstairs. I’m a McCaskey now. The Blogger Emeritus. I will continue to operate the DBB Twitter handle. My game previews, which are about 3% football content these days, will still arrive each Friday during the season. And when I have something interesting to say, I’m still going to use this platform to say it. But the content on this site, day-to-day, will be completely under Robert’s control. In order for him to make DBB his own, I must give him full autonomy. (And I must admit, I’m incredibly excited to watch the Chicago Bears without a notebook in front of me.)
I’m 41 years old, and I’m both a young and old 41-year-old. I still have the passion and enthusiasm I had when I was a kid, especially when it comes to the Chicago Bears, to the cinema, to learning and writing. But I’m also an antiquated curmudgeon, set in my ways, unwilling to adapt. In order for DBB (the site) to maintain its relevance moving forward, it cannot continue to be led by someone who has no interest in All-22 tape or the NFL Draft. Robert’s arrival is not about me stepping away from the site. Robert’s arrival is about ensuring DBB, this passion project, continues to grow.
The future is bright around here.